Country Adviser - Athlone Institute of Technology, Ireland 

Gurugram, India | Permanent | OneStep Global | 5+ years

Athlone Institute of Technology: 


Established by the Irish government in 1970, Athlone Institute of Technology is an award-winning higher education institute situated in the heart of Ireland. The core mission of AIT is to offer students the knowledge and expertise to make an impact in the world. Over the years the institution has created a world-class reputation in research and excellence.

The Role:

Student Recruitment sits within the Directorate of International affairs and holds responsibility for the planning and implementation of effective recruitment strategies to grow student numbers, in line with the AIT’s strategic plan. The role holder will make a key contribution to growing the institute’s income through international student enrolments, engaging with multiple recruitment channels and stakeholders, and
capitalising on business development opportunities.

The new post will help to set and achieve challenging recruitment targets for India and will be responsible for developing and delivering the associated recruitment strategy and tactics. In addition, the post holder will also work closely with marketing colleagues to assist with profile-raising and publicity activity for the region; be responsible for budget management; and co-ordinate in-country visits for academic and
professional services colleagues as appropriate.



The Country Adviser will report directly to the Deputy Director International affairs with whom he/she will work closely. In addition to that the incumbent will report to the Director of OneStep Global. 


Key responsibilities: 

  • Be responsible for the design and delivery of effective recruitment market plans and strategies to maximise student and revenue growth from India

  • Carry out the day-to-day activity required to realise the objectives of this marketing and recruitment strategy: attending exhibitions, undertaking school and college visits, visiting agencies, etc

  • Develop and maintain positive working relationships with key external stakeholders in India: education agents, school and college counsellors, Visa office, Education Ireland, sponsorship bodies, accreditation bodies, alumni, etc

  • The incumbent will attend education fairs and recruitment events across India and the Subcontinent to meet and advise prospective students and offer-holders on a range of matters including programmes, entry requirements and application processes

  • The incumbent will work closely with colleagues across the college to implement and manage robust recruitment and admissions processes

  • Organise and support recruitment-focused events like offer-holder briefings and pre-departure events by booking venue(s), sending invitations, attending events across India, etc

  • Event Management – Organising and supporting agent workshops, recruitment events with schools, alumni and other stakeholders, visits in India and across the Subcontinent

  • Support promotional campaigns such as the promotion of scholarships to offer-holders through the creation and distribution of materials to relevant stakeholders

  • Conduct market research by gathering contact information for high school counsellors and competitor institution entry requirements from India. Source, analyse provide India market data

  • Develop business cases and budget plans for forthcoming years, including requirements for overseas expenditure, partnerships and overseas staffing requirements

  • Manage regional budgets with a focus on impact and return on investment

Person Specification:

  • Educated to a Masters level or equivalent, preferably from UK or Ireland

  • Understanding the opportunities and challenges affecting the global higher education market

  • Demonstrable (3+ years) student recruitment experience of working in India

  • Proven experience of planning and implementing effective recruitment and conversion plans to maximise student growth from priority markets

  • Experience in managing an extensive agent network for student recruitment purposes

  • Expertise in social media planning and executing. The person has to be well versed in Facebook, LinkedIn, Instagram, YouTube, etc. channels to maximise visibility and reach.

  • Understand the importance of service delivery and show a willingness to work with colleagues across the institution to collectively work towards the strategic goals of AIT

  • Highly developed written and oral communication and presentation skills, including use of digital and social media for business purposes

  • Strong organisational skills and the ability to prioritise demanding workloads and meet deadlines in a pressurised environment

  • Willingness to adopt a flexible working approach by working unsocial hours, weekends, or occasional public holidays when required

  • Ability to undertake business-related travel in market on an unrestricted basis (indicative 20 weeks per year), and undertake visits to the Ireland for training purposes

Start Date:

Immediate , though will honour any notice period for the right candidate



Above industry standards


NOTE: OneStep Global is an equal opportunities employer and is committed to the employment policies, procedures and practices which do not discriminate on grounds such as gender, marital status, family status, age, disability, race, religious belief, sexual orientation.


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