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Job Summary

The University’s International Strategy and Strategic Plan place great emphasis on the recruitment of international students and development of strategic international partnerships. This purpose of the role is to manage student recruitment activities in India for the UK and Dubai campus with the potential to also support recruitment activity in the wider South Asia region. In accordance with the Universities strategic priorities you will be responsible for planning, initiating and delivering recruitment strategies as well as developing and maintaining brand awareness and sustaining key relationships. You will also be expected to identify development opportunities for the University of Birmingham. 

The post-holder will play a primary role in the recruitment of international students from India, and possible wider South Aisa regon, to the UK and Dubai campus but will be appointed as a champion for one of the campuses. The Country Officer will be expected to carry out a wide range of activities including visiting schools and university’s to deliver presentations, supporting the University’s partner institutions, representing the University at recruitment events and organising talks for applicants, parents, sponsors and agents. 

The post-holder will be employed by Birmingham Global Limited (BGL). BGL is a wholly-owned subsidiary of the University of Birmingham (UoB) which has been detailed by UoB through an agency agreement to provide an office and support services for UoB’s activities in India. The role of Country Officer will be home based working across South India with the potential for other South Asian activities. The post-holder will be reporting to the India Institute Country Director (based in New Delhi) but will be working closely with the Regional Manager for South Asia (based in the UK) and the International Recruitment & Marketing Manager (based in Dubai) for operational recruitment activities. 

The post-holder will be required to travel extensively, often for long periods of time and including weekends and holidays. The post-holder must be able to operate effectively and autonomously under these circumstances. 

Key Responsibilities

Responsibility for increasing enrolments to the University of Birmingham UK and Dubai Campus’ in accordance with allocated budget available by

Devising and implementing student recruitment activities for India and the wider South Asia region under the guidance of the Regional Manager 

  • To support the coordination, organisation and execution of a plan of activity to recruit students to the University of Birmingham UK campus 

  • To represent and promote the University at higher education events in schools and colleges and fairs throughout India. This will involve delivering presentations, attending HE / agent fairs and providing individual guidance to students and parents. 

  • To work closely with your colleagues at the India Institute (based in New Delhi) in order to support activities to recruit students to the University of Birmingham 

  • To support the activities of the Director of the India Institute as and when possible to do so. 

  • To arrange and support incoming visits from the UK and Dubai campus’. 

  • To facilitate all administrative duties associated with the student recruitment activities. 

  • To support the India Institute Director in forging new educational partnerships with academic institutions 

Responsibility for engaging with internal and external stakeholders to effectively drive student recruitment activities 

  • The post-holder will identify new schools for engagement and plans for engagement with those schools 

  • Working with the Regional Manager to identify opportunities, and taking responsibility for managing academic visits where possible 

  • The post holder will engage with the University’s partners to support students and answer their admission related queries. 

  • The post holder will work effectively with external stakeholders such as educational agents, Kaplan, NCUK, British Council, the University’s partner institutions and other such parties that are deemed suitable. 

Support the University’s network of recruitment agents1 in the markets identified by: 

  • Using experience and judgement to identify, assess and recommend suitable agents for appointment as the University’s representatives 

  • Monitoring on-going performance of any agents to ensure that expectations in terms of quality and recruitment are met, that any under-performance is addressed and that recruitment targets are set each year

  • Manage relationships with other companies delivering student recruitment services to the University of Birmingham. This will involve acting as a key point of contact on behalf of the University as well as engaging internal stakeholders with the external companies. 

  • 4 Act as a source of information and expert advice about qualifications from the markets 10 identified in (1) by: 

  • Using available sources of information, such as the UCAS Qualifications Equivalents Guide, NARIC Equivalents web site and acquired personal expertise to develop a thorough and detailed understanding of a range of qualifications (including foundation programmes), how they equate to the UK education system and their suitability for admission to programmes at Birmingham 

  • Ensuring regular contact with Admissions staff, both face to face and by telephone and email, to advise on eligibility criteria for overseas qualifications, both academic requirements and English Language requirements 

Knowledge, Skills, Qualifications & Experience Required 

(Please give details of the knowledge, skills, qualifications, and experience for the job that are required in order to carry out the post effectively.) 



  • Qualifications at least to first degree level or substantial experience 

  • Highly developed oral and written communication skills to deal with a wide range of contacts, both internally and externally, and at all levels from potential students to vice chancellors and diplomats 

  • Excellent Presentation skills 

  • Highly developed interpersonal skills e.g. capability to lead, motivate, facilitate 

  • Problem solving and organisational skills to deal with complex and difficult situations autonomously as they arise 

  • Proven experience of events organisation 

  • High level of literacy and attention to detail to produce clear, concise reports and strategies 

  • High level of numeracy and some prior experience of managing budgets and analysing basic statistical information 

  • Tact, diplomacy and negotiating skills 

  • Cultural sensitivity 

  • IT skills, particularly Microsoft office packages 

  • Knowledge and understanding of the UK education system and UCAS system 

  • Experience of working with young people 

  • Prepared to travel extensively within South Asia and to undertake considerable work in the evenings and weekends with some nights spent away from home 

  • Prepared to undertake some international travel 

  • Proven experience of managing several projects to achieve targets 

  • Ability to work as part of a team but also use own initiative, take decisions and think creatively and laterally without direction 

  • Ability to interpret and present data in a variety of formats 

  • Ability to prioritise workload and manage time effectively 

  • Attention to detail and ability to work under pressure 

  • Good knowledge of Microsoft office, electronic communications and social media 


  • Demonstrable experience of student recruitment and / or marketing to student audiences 

  • Previous experience of working in a UK HE environment or similar 

  • Successfully completed Graduate/Post Graduate education in the UK


To perform the role effectively the post-holder will require specialist knowledge of: 

  • The general structure, duration, entry requirements and fees for the full range of courses offered at Birmingham in order to offer advice to potential applicants 

  • The full range of support services, including welfare advice and accommodation services, offered by University of Birmingham 

  • A good understanding of graduate labour markets in the region and further afield

Communication skills 

Internal: The post-holder is required to engage with internal staff with a good level of understanding of the University/Country and be an excellent communicator both verbally and written, demonstrating diplomacy and cultural sensitivity in all aspects of communication with the following internal stakeholders 

  • Senior Manager for Recruitment and Engagement 

  • Dubai Project Team 

  • Central communications staff 

  • India Institute staff 

  • International Recruitment staff 

  • University staff visiting South Asia and U.A.E. to support student recruitment. 

External: The post-holder is required to be an excellent ambassador for the University, demonstrating diplomacy and cultural sensitivity in all aspects of communication with the following external stakeholders 

  • Schools 

  • Enquirers, applicants, parents 

  • Agents 

  • British Council 

  • Event companies and hosts 

  • Graduate employers 

  • Alumni 

  • Recognised external pathway providers 

Candidate profile